How to Write a Cover Letter That Gets Read

A good cover letter explains why you're interested in a role and why you're a strong fit. Keep it short, specific and focused on the employer's needs.

A simple structure

1. Opening: the role you're applying for and a strong reason you're interested.
2. Middle: two or three examples of relevant achievements.
3. Closing: thank them and say you'd welcome an interview.

Example opening

"I'm excited to apply for the Marketing Assistant role at [Company]. I've followed your recent campaigns and would love to bring my experience in social media content to your team."

Show, don't tell

• Weak: "I'm a hard worker."
• Strong: "I reduced customer response times by 30% by creating a new email system."

Keep it clean

• Aim for about half a page to one page.
• Use the hiring manager's name if you can find it.
• Check spelling and grammar carefully.
• Save as a PDF with a clear file name.

Final check

Read it out loud. If it sounds natural and confident, and clearly answers "why you, why here", it's ready to send.